Usually, through analytics dashboard, the business person can easily obtain the percentage of an inflow traffic to their site. Considering the market scenario, a large percentage of the traffic is generated through mobile. For this, it is essential to have an excellent mobile marketing strategy, which surely brings a huge traffic to you. Once a huge traffic generated towards your website, the very next thing you need to decide that how you can utilize the traffic. To convert your mobile traffic into loyal customers here are several practices which you need to follow:
1. More Call To Action (CTA) buttons
Actually, for your potential mobile visitors, you need more than one set of CTA buttons. As the mobile screen has small visibility in comparison to the desktop screen, it is really difficult to view many design elements. Even, the little gap between the viewport and each end infuriate it.
According to the research, the customers prefer only those sites that are mobile friendly. A site that did not fit its design elements according to the screen size, those sites are not mobile-friendly. But, through adding more than one set of CTA buttons and form fields, you can easily get your consumer attraction.
2. Adaptive Web Design (AWD)
If we compare the Responsive Web Design (RWA) and the Adaptive Web Design (AWD), the AWD has overshadowed the RWD. Even, some of the brands have discarded RWD in favor of AWD. The main reason behind this is AWD provides complete control and can fit into six screen widths, i.e., 320, 480, 760, 960, 1200 and 1600, which RWD can’t. As the responsive layouts are variable, they can easily reshape themselves according to the device requirement.
3. The Semantic Web
In the future, the internet will come up with intelligent changes. Also, the indication of change will bring a semantic appearance between inputs and outputs, and the handheld environment will be motivated to this change.
Nowadays, the online communications are explained through the word “strings”. Strings are a set of words that have syntactical semblance instead of semantic closeness between them. Moreover, the voice-driven search is considered as a fundamental form of semantic searches. As it will replace desktop devices, it will extend to other areas of the web and the extension, as well as will run parallel to handheld devices.
4. Mobile Site or App?
Which one is better, a mobile site or a mobile app, it is really tough for a brand to decide. The mobile app is beneficial when the brand operates in the gaming, entertainment or animation industry. But for the product/service based brands, a mobile site is the best option. Moreover, the mobile websites have various advances like compatibility, availability, upgradability, lifecycle, etc, in comparison of a mobile app.
In the current scenario, as the number of mobile webs has increased, has also increased the mobile traffic for the brands. Now, the business is preferring more mobile websites for their brand identity. If you are looking for the mobile app and a website for your business, you can hire mobile app development services provider for this. They will provide you the complete mobile app development services according to your requirements.