“The enormous growth of the smartphone has brought about the development of an entirely new marketplace. And, to avail the maximum benefits of this incredible device, it is important that websites on such platforms offer streamlined browsing for a pleasing brand experience in order for the brand to gain immense popularity.”
The expansion of the internet and wireless systems has been very rapid which has led to their overlap, creating an entirely new platform called the mobile internet. Going further, this new medium has generated intriguing business opportunities through electronic commerce that has witnessed an enormous growth and has brought about the development of an entirely new marketplace. As far as the end user is concerned, this commercial zone extends several benefits to them which include:
Convenience – Users have the privilege to instantly access products that they want to buy.
Flexibility – The customer has several options to make payments for the product or service that interests him/her.
Safe Transactions – There is a high level of security involved when financial transactions are made through smartphones.
Acquaintanceship – Mobile devices are highly personalized and user have the option to avail information in their preferred manner.
There are many retailers who have been taking a lot of advantage of the opportunity, to extend the sales of their product on mobile devices. Since the implementation varies greatly for different platforms, many of these retailers have opted for mobile ecommerce sites that are simplified. Though, there are several brands that have yet not optimized their online store for tablets, which is quite puzzling as there is plenty of revenue at stake through this medium. Here are some of the key findings in the sphere of mobile and tablet ecommerce:
- More than 60% of retailers have approached mobile phone app development firms for dedicated apps coupled with their smartphone specific sites.
- There are less than one- third online stores that have their sites optimized or even adjusted for tablets.
- Most retailers are using the Facebook platform as an extended blog but have still not discovered the capacity of this social networking site to conduct ecommerce activities.
- There are many apps offered by online store owners that lack the potential to offer online purchases.
Nobody can doubt the fact that smartphones are here to go a long way. But, to avail maximum benefits out of this incredible device, it is important that any website on such a platform displays content that is de-cluttered, along with streamlined browsing for a pleasing brand experience. The purchasing process needs to be equally simplified through elements that promote a quick checkout process and interestingly there are several mobile phone app development companies that can carry out the same for you.
Mobile Ecommerce WebSite Development Company | Mobile Phone Application Development Services