For an effective eCommerce business, delivering user-friendly shopping experience is one of the foremost essential aspects. The delay in the checkout process and slow loading web pages can move the customers away and they will proceed with your competitor’s online store. Loading speed of an eCommerce store is the parameter to measure its performance. It has the direct influence upon the visitors and plays a pivotal role in revenue generation. When it comes to Magento then online stores based on this platform have been recognized for high-end performance. But still, website loading speed can also be an issue for Magento stores, if not optimized properly. Apart from various other loading speed optimization techniques, Varnish Cache has been recognized as the most reliable amongst other.
What is Varnish Cache and How it speeds up a Magento store?
Varnish Cache is a powerful web application accelerator also termed as a caching HTTP reverse proxy. The developers or store owners can install it on an HTTP server and easily configure it. After the successful configuration, it starts content caching in a faster way. Thus the content delivery to the visitors of a Magento store gets fastened up to 300-1000 times, as per the well-optimized architecture of a Magento store.
One of the main advantages of Varnish Cache is the flexibility of VCL, which is its configuration language. VCL enables the store owners or developers to write policies pertaining to the incoming request handling. This policy provides the freedom to decide the content type which a store owner wants to serve and the way incoming requests should be handled. In such a policy a store owner can decide what content he wants to serve and how the request or response can be altered.
Thus, Varnish Cache speeds up the content delivery process. As a result, the loading speed becomes faster and efficiently handles simultaneous requests on the site. Even if the server stops working, Varnish Cache continues to serve the visitors with cached content.
Varnish Cache is being used by high-traffic and highly reputed websites like Wikipedia, Facebook, Twitter and so on. If you are willing to improve your Magento store loading speed, then web professionals at SynapseCo, a leading Magento store development company will efficiently serve your purpose.